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World First* Premium draft beer in a can Asahi Shokusai Open up a Premium. * World's first canned beer product featuring a top that opens completely and natural foam (based on October 2021 Mintel database and Asahi research)

What is Asahi Shokusai?

World First
Premium draft beer in a can

A special moment that begins with the sound of the can opening.
Beautiful foam springs up from the can
The rich aroma of rare hops grown in France.
It feels like toasting with champagne.
Asahi Shokusai creates moments of luxury and excitement.。

This premium draft beer in a can will add color to your meals.

  • * World's first canned beer product featuring a top that opens completely and natural foam (based on October 2021 Mintel database and Asahi research)
  • Form

    Beautiful and smooth foam that springs
    up naturally as you open the can

    When the can is fully open, the fine foam that springs
    up naturally feels great as you bring the beer to your lips.

  • Aroma

    * Images are for illustrative purposes only.

    Five carefully selected hops create a gorgeous
    and rich aroma

    Cultivated in the Alsace region of France, Aramis is a rare hop characterized by its herbaceous and fruity aromas. By luxuriously using five types of hops, including Aramis, we have achieved a gorgeous, rich, and spacious aroma.

    * Rare hops are hops with a global production of less than 1%.

    The aroma feels more intense as you drink it

    There are two types of aromas: “nasal aroma,” which you feel with your nose before you drink, and “in-the-mouth aroma,” which you feel after you drink. Using five carefully selected hops, Asahi Shokusai feels richer than conventional products in terms of both “nasal aroma“ and “in-the-mouth aroma.” Furthermore, the top of the can opens completely, meaning that your nose dips into the can as you drink, delivering an intense aroma.

    As you start to drink  As you continue to drink (your nose dips into the can, delivering an intense aroma)

    Nasal aroma

    In-the-mouth aroma

    Nasal aroma

    In-the-mouth aroma

    * The graph is for illustrative purposes only.

  • Taste

    * Images are for illustrative purposes only.

    “Luxury brewing” that produces richness

    A highly concentrated wort extract that uses carefully selected malt in a luxurious way. “Luxurious brewing” that maximizes the flavor of the ingredients creates a “richness” unique to Asahi Shokusai.

    No. 318 yeast delivers refreshing, crisp aftertaste

How to Open Up
Asahi Shokusai

How to Enjoy

Please drink Asahi Shokusai thoroughly chilled. Be careful of foam spraying out!
Asahi Shokusai contents Recommended temperature Recommended cooling time
340 ml Below 12°C 6 hours or more
485 ml Below 10°C 8 hours or more
  • * When the drink is warmer than the recommended temperature, it may spray out as you open the can.
  • * Foaming may be poor near a refrigerator outlet.
  • * The time until the product will cool from 20°C to 4°C to 8°C in a general household refrigerator.
    (Based on Asahi Beer data)

If the tab is missing or you cannot open the can, do not force it open with a device such as a can opener or screwdriver. Doing so may result in injury.

How to Open Cans Safely

Trying to open the can by pulling forcefully in the wrong direction may cause the tab to come off, making it impossible to open.

  1. Place your finger in the ring and lift the tab straight until it is perpendicular.

    1
  2. Place your finger on the tab and pull it straight up in front of you.

    2

    * Do not twist left or right.

The following acts may cause the tab to come off.

  1. 1.Opening with the tab diagonal.
    Pull the tab up straight with it positioned in the middle of the four points on the top of the can.
  2. 2.Placing your finger on the rivet and opening forcefully.
    Trying to open the can by placing your finger on the rivet and opening forcefully may cause the tab to come off.
    Rivet

Handling

Because the tab is large and easy to open, it may unintentionally catch and cause the can to open when the product is carried in an eco bag or plastic bag.Please be careful.

Not only delicious, it also has a safe and secure
double safety structure.

safety

The double safety structure is a unique Japanese technology.
There is no need to worry about cutting your hands or mouth.

* Although it has a proven track record of use in high-priced food cans, Asahi used it for the first time in a beverage can.

Product Information

485ml 340ml

Asahi Shokusai

  • Item
    :Beer
    Alcohol content
    :5.5%
    Raw material name
    :Malt(foreign or domestic (less than 5%)), hops, rice, corn, starch
    * The production order and proportion of malt are based on the average usage results over the past three years
    Manufacturer
    :Asahi Breweries
    1-23-1 Azumabashi, Sumida-ku, Tokyo, Japan

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